How to plan a full month of content in less than 60 minutes

If you’ve ever felt overwhelmed wondering what to post each day, you’re not alone. Content creation can feel like a monster with a thousand heads: scattered ideas, empty calendars, and the constant pressure to keep your audience engaged. But what if I told you that you could plan an entire month of content in less than 60 minutes? Yes, you read that right: less than 60 minutes to have a ready calendar, with fresh ideas and structured posts that fit your niche and style.

1. Define your posting frequency

Before you start writing, you need to decide how often you’ll post each week. This depends on your energy, resources, and goals. Here are three levels: easy, moderate, and advanced.

Easy

Deal with 3 posts per week is perfect if you’re just starting out or have other major commitments. It keeps your presence active without overwhelming you.

Moderate

Deal with 5 posts per week is ideal if you want a steady flow and to build authority in your niche without burning out.

Hard

Deal with 7 posts per week is for those seeking maximum exposure or who have a support team. Perfect if your goal is fast growth or dominating a competitive niche.

The key here is to be realistic. Posting too much can lead to burnout; posting too little can slow your growth. Choose a level you can sustain for the entire month.

2. Set up your posting schedule

Once you’ve chosen your posting frequency, you need a visual calendar. It doesn’t need to be complicated: a spreadsheet, digital calendar, or even a notebook will do. The idea is to see at a glance which days you’ll post.

For example, if you choose the easy level (3 posts per week):

Week	Tuesday	Thursday	Saturday
1	Content A	Content B	Content C
2	Content D	Content E	Content F
3	Content G	Content H	Content I
4	Content J	Content K	Content L

The advantage of having a calendar is that it reduces the daily stress of “what should I post today?” and allows you to strategically plan topics and content types.

3. Choose your niche and subtopics

Now comes the fun part: deciding what to talk about. If you haven’t chosen a niche yet, take a few minutes to identify it. Ask yourself:

• What am I passionate about or experienced in?

• What problem can I solve for my audience?

• Is there enough interest in this topic to sustain a month of posts?

Once you’ve defined your niche, select five subtopics you can approach from different angles. For example, if your niche is “personal finance”, your subtopics could be:

1. Budgeting basics

2. Saving strategies

3. Investing 101

4. Debt management

5. Money mindset & motivation

   
   

These subtopics give you a framework to create content without losing coherence.

4. Choose content types for each subtopic

To keep your content interesting and non-repetitive, alternate between different content types. Here are seven formats that work well:

Formats	Reason
Step-by-step tutorial	This format educates and positions you as an authority. Example: “Step-by-step guide to creating a monthly budget in 15 minutes”.
Common mistakes	Helps your audience avoid frustration and reinforces your role as a guide. Example: “5 common mistakes young adults make when saving money”.
Before vs after	Very visual and motivating, ideal for Instagram or TikTok. Example: “Before vs after: How paying off £1,000 of debt changed my finances in a month”.
Comparison	Educates while giving clear options. Example: “Cash savings account vs high-interest savings account: which is better?”.
Do’s and don’ts	Very practical, easy to consume, and shareable. Example: “Do’s and don’ts when investing for the first time”.
Authority/Experience	Builds trust and credibility. Example: “What I learned managing my student loans and building savings from scratch”.
Tips, tricks & hacks	Engages your audience with useful, quick content. Example: “3 money-saving hacks to cut monthly expenses without feeling deprived”.

Pro tip: Each subtopic should have at least 2–3 different content types throughout the month to maintain variety.

5. Plan your month

Now that you have the number of posts, posting calendar, subtopics, and content types, it’s time to put it all together. This is where 60 minutes can truly be enough. Here’s a quick method:

Step 1: Assign subtopics to weeks

If you post 3 times a week, rotate subtopics strategically. For example, for a personal finance niche:

Week	Tuesday (Budgeting)	Thursday (Saving)	Saturday (Money Mindset)
1	Budgeting basics	Saving strategies	Money mindset & motivation
2	Debt management	Budgeting basics	Investing 101
3	Saving strategies	Money mindset & motivation	Debt management
4	Budgeting basics	Investing 101	Saving strategies

Step 2: Assign content type

Now decide which format to use for each post. Continuing the example:

Week	Tuesday (Budgeting)	Thursday (Saving)	Saturday (Money Mindset)
1	Step-by-step tutorial	Common mistakes	Tips & hacks
2	Before vs after	Authority	Do’s & don’ts
3	Comparison	Tips & hacks	Step-by-step
4	Common mistakes	Before vs after	Authority

Step 3: Add details

Finally, jot down tentative titles or brief ideas for each post. You don’t need to write the full content yet; just a clear focus:

Week 1	Tuesday (Budgeting)	“Step-by-step guide to creating a monthly budget in 15 minutes”
Week 1	Thursday (Saving)	“5 common mistakes young adults make when trying to save money”
Week 1	Saturday (Money Mindset)	“3 money hacks to stay disciplined even on busy days”

With this, you have a full month of content planned, balancing subtopics, formats, and posting days.

Benefits of this method

Benefits	Details
Time-saving	60 minutes for a whole month is far more efficient than improvising daily.
Variety and consistency	Your posts won’t be repetitive, and each subtopic is covered from multiple angles.
Reduced stress	Knowing what to post frees you from daily content anxiety.
Flexibility	You can adjust days, subtopics, or formats without breaking the overall structure.
AI-friendly	This planning method makes it easier to use AI tools for drafting, generating titles, or writing post descriptions.

Additional tips to maximise your planning

Tips	Details
Use templates	A spreadsheet with columns for date, subtopic, content type, and tentative title speeds up the process.
Reserve time for repurposing	Tutorials can be split into short clips for social media or summaries for newsletters.
Monitor performance	At the end of each month, review which posts had the most engagement and adjust next month’s plan.
Batch similar tasks	Write all tutorial scripts in one session; create visuals in another. This boosts productivity.
Allow flexibility	Not everything needs to be rigid. Leave space for trends or breaking news.

Planning a full month of content in less than 60 minutes may sound impossible, but with a structured system, it’s completely achievable. You just need to:

• Decide your posting frequency and days.

• Create a visual calendar.

• Define your niche and five subtopics.

• Rotate between different content types.

• Assign subtopics and formats to specific days and add tentative titles.

By following these steps, you’ll not only save time and reduce stress but also create a steady flow of high-quality content that engages your audience and establishes your authority in your niche.

Remember: the goal isn’t to post for the sake of posting, but to plan strategically so every post has purpose. Once your calendar is ready, content creation becomes far more manageable, creative, and—most importantly—consistent.

It’s time to grab a timer and start those 60 minutes that will transform your month of content!