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How to create strategic content that delivers results
Anyone can publish content. The real difference between content that adds value and content that goes unnoticed lies in the strategy behind every post.
4 days ago4 min read


New Code of Conduct for Influencers in Spain: What’s changing?
Many content creators, influencers and agencies are talking about the new Code of Conduct for Influencers in Spain that has just come into effect.
Oct 136 min read


LinkedIn: How to optimise your professional presence and generate opportunities
LinkedIn has established itself as the premier professional social network: from attracting clients and forming collaborations to being invited to speaking engagements and high-impact projects. However, many people still do not know how to make the most of this platform.
Oct 65 min read


Digital conversations with ChatGPT: Insights for marketing strategy from 1.1 million interactions
The analysis of over 1.1 million conversations with ChatGPT between May 2024 and June 2025 provides unique insights into what users are actively seeking, creating, and learning online.
Sep 294 min read


Instagram changes the stories algorithm in 2025: How to leverage it to multiply your views
Instagram admitted a bug in its algorithm and announced that the issue has been fixed. This means that, from now on, you can post as many Stories as you like without worrying about your views plummeting.
Sep 225 min read


The sales funnel has changed: from linear path to infinite cycle on social media
Today, the customer journey is no longer a straight line but an endless loop with infinite variations, where emotion, repetition and social interactions matter more than logic.
Sep 175 min read


How to plan a full month of content in less than 60 minutes
Yes, you read that right: less than 60 minutes to have a ready calendar, with fresh ideas and structured posts that fit your niche and style.
Sep 95 min read


Campaign ideas that connect with the local community
Want your brand to connect with the local community? Get inspired by some of the real marketing campaigns we created for Cervesa Espiga.
Apr 243 min read


How to use product storytelling to differentiate your brand
Differentiate your brand by using product storytelling. Connect with your customers through authentic stories that inspire, evoke emotion, and have purpose.
Apr 173 min read
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