Sellsy
Together with Sellsy’s lead agency, we created SEO content for niche sectors, helping freelancers and SMEs find practical resources for their accounting needs.
SEO content targeted at specific niches
Sellsy is a business management platform offering invoicing, quotation, and accounting solutions tailored specifically for small and medium-sized enterprises and freelancers in France. To boost visibility and attract new users, we developed strategically crafted SEO content that seamlessly integrated within the sales funnel.
By targeting niche audiences, we ensured that content was relevant and actionable, helping potential clients discover tools and resources that met their unique accounting needs. This approach positioned Sellsy not only as a software solution but also as a trusted knowledge partner for entrepreneurs and small businesses.
Understanding user needs across sectors
Working alongside Sellsy’s lead agency, we created blog articles and guides aimed at different industry sectors. Each piece featured invoice and quotation templates, accounting documents, and practical advice adapted to the challenges of each niche.
This strategy allowed users to find resources for managing accounting manually while naturally introducing the benefits of automating processes with Sellsy. By speaking directly to the real problems of small business owners, the content built trust and relevance, making the platform a logical next step in improving efficiency.
From practical information to conversion
Our approach went beyond providing information. We designed a natural content journey where users gradually realised the limitations of manual accounting and the value of professional tools.
Through subtle calls-to-action and content framing, Sellsy was positioned as the solution to speed up workflows, reduce errors, and professionalise business administration. This strategy ensured that engagement translated into conversion, rather than just attracting traffic.
A methodical approach to content creation
The project followed a clear and structured workflow designed to ensure both quality and impact. We began with thorough research, analysing keywords, reviewing competitors, and defining a tone of voice that would resonate with each target sector. From there, we crafted and optimised content that balanced search engine visibility with persuasive messaging, ensuring every article and guide spoke directly to users’ needs.
Once the content was written, it was carefully adapted to the web, with attention to readability, visual hierarchy, and user experience. Throughout the process, we collaborated closely with Sellsy’s design and marketing teams to make sure every piece aligned with the broader brand vision and strategic goals. This integrated approach meant that the final content was not only informative but also compelling and conversion-oriented.
Tangible results and lasting benefits
The content strategy produced measurable improvements for Sellsy’s online presence. Sector-specific articles and guides attracted more targeted visitors, increasing engagement and time spent on the site. By delivering practical resources alongside clear explanations of Sellsy’s automation features, we reduced friction in the decision-making process, helping users move from understanding their needs to adopting the platform.
Ultimately, this approach strengthened both trust and brand recognition, positioning Sellsy as a leading solution for simplified accounting management. The combination of useful content, consistent messaging, and an intuitive journey allowed the platform to connect meaningfully with its audience, turning insights into tangible business results.