Sal de Manantial Ancestral
Helping a natural salt brand speak with purpose
A natural salt brand can connect meaningfully in digital spaces. That was the challenge behind our collaboration with Sal de Manantial Ancestral. For this brand rooted in tradition, we developed a content strategy that highlighted the health benefits of its products, while celebrating their origin and versatility — from everyday cooking to gourmet experiences.
We knew the tone and format had to adapt to each platform’s context. On Instagram, we leaned into visual storytelling: recipes, behind-the-scenes of harvesting processes, and ingredient highlights. On LinkedIn, we focused on brand philosophy and the scientific and cultural value of natural, unprocessed salt.
Each post was crafted to educate without overwhelming, and to position Sal de Manantial Ancestral not just as a product — but as a source of nourishment with purpose.
Creating with intention, optimizing with feedback
From the beginning, we structured the content into thematic pillars — health benefits, recipe applications, and the gourmet line featuring hand-crafted chips and roasted nuts.
We tested different formats — carousel recipes, short reels, and testimonial-style posts — optimizing based on engagement and community feedback. This iterative process helped us fine-tune both tone and visuals to better reflect the brand’s essence.
A gateway to slow living and conscious eating
Every piece of content was a reminder that wellness starts with what we choose every day. We tested different formats — carousel recipes, short reels, and testimonial-style posts — optimizing based on engagement and community feedback. This iterative process helped us fine-tune both tone and visuals to better reflect the brand’s essence.
By treating the content like a series of invitations rather than promotions, we were able to grow engagement organically and help Sal de Manantial Ancestral connect with a community that values authenticity and health.
+230%
User interactions
+16%
Community growth over 4 month
