Sal de Manantial Ancestral
We helped Sal de Manantial Ancestral share its story, creating content that blended tradition, health, and gastronomy. we grew a community that values conscious living.
Helping a natural salt brand build digital presence
A natural salt brand can connect meaningfully in digital spaces. That was the starting point of our collaboration with Sal Ancestral — a brand rooted in tradition, craftsmanship, and care for the product.
Our role was to help translate those values into a clearer and more consistent digital narrative. We developed a content strategy that highlighted the health benefits of its products, while celebrating their origin and versatility — from everyday cooking to gourmet experiences — reinforcing what already made the brand unique.
We knew the tone and format had to adapt to each platform’s context. On Instagram, we leaned into visual storytelling through professional product photography, approachable and easy-to-replicate recipes, behind-the-scenes moments, and ingredient highlights. On LinkedIn, the focus shifted toward brand philosophy and the scientific and cultural value of natural, unprocessed salt.
Each post was crafted to educate without overwhelming, and to position Sal Ancestral not just as a product — but as a source of nourishment with purpose.
Creating with intention, optimizing with feedback
From the beginning, content was structured into clear thematic pillars — health benefits, recipe applications, and the gourmet line featuring hand-crafted chips and roasted nuts — bringing greater consistency and focus to the brand’s digital presence.
We tested different formats such as carousel recipes, short reels, and testimonial-style posts, refining them based on engagement and direct community feedback. This iterative process allowed us to gradually improve both tone and visuals, ensuring they aligned naturally with the brand’s essence.
In parallel, the strategy remained fully organic, combining professional photography with content shared by the community itself. Presence at events, visibility in related businesses such as restaurants and specialty stores, and ongoing interaction with followers helped strengthen credibility and connection.
Collaborations with content creators were built through affinity and mutual interest, reinforcing authenticity and trust.
A gateway to slow living and conscious eating
Every piece of content acted as an invitation rather than a promotion — a way to connect daily choices with quality and conscious eating. By focusing on education and real interaction, engagement grew organically and consistently over time.
This approach helped Sal Ancestral connect with a community that values authenticity and thoughtful consumption, while increasing interest and visits to the website.
Over 6 months:
The strategy contributed to tangible value for the brand
For a niche food brand working without paid acquisition or advertising, these results reflect sustained interest and a growing community aligned with the brand’s values.
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Significant increase in website sales.
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Boosted sales through creator collaborations and affiliate activity.
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Higher conversion from content to purchase.
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Expanded reach in partner businesses.
The project demonstrated how a well-structured content strategy can move beyond digital metrics, generating real revenue and business growth. It also reinforced the importance of aligning marketing decisions with business objectives to fully capitalize on opportunities, a key insight for any future phase of the brand’s evolution.