Iberdrola
We worked with Iberdrola and their lead agency to craft approachable website content to strengthen trust and reinforce the brand’s authority in the French market.
Crafting a clear and trustworthy digital voice
Iberdrola was preparing the launch of its new corporate website for the French market. The goal: to deliver an experience that communicates innovation, sustainability, and commitment—while resonating with local audiences.
The challenge lay in translating not just words, but values. The site had to speak directly to local users, conveying Iberdrola’s purpose in a tone and language that felt both professional and approachable.
Language users could instantly relate to
In collaboration with Iberdrola’s lead digital marketing agency, we were responsible for producing a complete suite of website content tailored specifically for the French market. This included writing and refining copy across more than 50 pages, from corporate sections to product and service content.
Every piece was designed to be accessible, on-brand, consistent, and impactful. Complex technical terms were translated into language that users could easily understand, without losing the sophistication of Iberdrola’s global tone of voice. Calls to action were adapted to guide French audiences naturally through their online journey.
This careful balance ensured coherence across international markets while adapting the expression for cultural nuance—turning clarity into connection
Clarity, cultural relevance, and brand authority
We worked closely with Iberdrola’s internal communications team to ensure that all content aligned with strategic objectives. Cultural sensitivity was central: each text was reviewed not only linguistically, but also emotionally, to reflect the expectations of French users.
By maintaining this level of authenticity, every page spoke with local insight while reinforcing Iberdrola’s global brand authority.
Outcomes
The project led to the successful launch of Iberdrola’s French corporate website in 2025. The outcome was a seamless user experience that merged clarity with cultural relevance, reinforcing Iberdrola’s position as a trusted leader in renewable energy in France and strengthening both user trust and market presence.
