Cervesa Espiga
We helped Cervesa Espiga grow their digital community by showcasing their beers, people, and stories with authentic campaigns and collaborative initiatives.
Crafting beer, crafting community
Based in Catalonia, Cervesa Espiga has become much more than a craft brewery. From hop-forward IPAs and fruity sours to barrel-aged stouts and wild fermentations, every beer reflects the team’s passion and dedication to quality. But behind each release, there’s also a strong sense of identity: a local brand rooted in its community, celebrating creativity, collaboration, and the joy of sharing a great beer.
+200%
Profile visits and website traffic
+53%
Community growth over a year
Expanding digital presence
When Cervesa Espiga partnered with us, their goal was clear: to strengthen their digital communication and grow their community of beer lovers. Together, we developed a comprehensive social media strategy that showcased not only their beers, but also the people, stories, and events behind them. From product launches to behind-the-scenes content, every post was designed to connect with their audience authentically and expand their reach.
Campaigns with local impact
One of our key approaches was to design marketing campaigns that celebrated Espiga’s roots. For the Vilanova i la Geltrú Carnival, we proposed “dressing up” their core Blonde Ale with the winning design of illustrator Irene Garzie, who had created the official poster. This clever twist allowed the brand to shine at a major cultural event while supporting local talent and keeping production sustainable. Other proposals, such as sponsoring the women’s CACO race, further underlined the brand’s commitment to its community.
From local ingredients to global recognition
Cervesa Espiga also embraced the idea of crafting beers that reflect their terroir. Inspired by their location in a winemaking region, we developed a farmhouse-style line using local ingredients in collaboration with wineries such as Can Pascual and Finca Parera. These collaborations not only reinforced the brand’s identity but also opened the door to distribution in venues that champion local and sustainable production, giving their beers both cultural and commercial resonance.
A community that brews together
To close the year, we launched one of the most engaging campaigns to date: WE MADE IT. Through a social media vote, followers were invited to choose their favourite beer of the year. But the initiative didn’t end there—several participants were invited to co-create the label design for the winning release. The result was a unique beer born out of community collaboration, blending Espiga’s creativity with the voices of its fans. It was more than just a product launch—it was a celebration of belonging, proving that Cervesa Espiga is brewed with, and for, its people.