Bobo Choses
Collaborating with their lead agency, we helped Bobo Choses bring their AW24 collections to life through playful, story-driven copy that reflected their brand spirit.
Storytelling through fashion
Bobo Choses is a brand renowned for designing pieces that do more than clothe — they tell stories. With each collection, playfulness and sustainability merge into a narrative that resonates across generations. For the AW24 Once Upon a Time and ICONIC collections, we were invited to bring these stories to life in words, ensuring the brand’s unmistakable spirit was captured in every description.
Creative copywriting at scale
Over 500 product descriptions were crafted for the AW24 collections, each one carefully designed to reflect Bobo Choses’ identity. From children’s apparel to adult accessories, the copy translated the visual essence of the garments into playful and engaging narratives that could connect instantly with the customer. Every word reinforced the brand’s tone of voice, ensuring consistency across the collection while making each product unique.
Once Upon a Time: the magic of childhood
For the Once Upon a Time collection, the goal was to recreate the wonder of childhood stories within the product copy. Playfulness, curiosity, and imagination shaped the descriptions, evoking a sense of discovery in every item. By weaving in subtle narrative concepts, the texts transformed products into storytelling pieces — garments that not only appeal visually, but also emotionally.
ICONIC: sustainability woven into words
With the ICONIC collection, the focus shifted towards Bobo Choses’ long-standing commitment to sustainability. Warm, engaging copy highlighted the eco-conscious practices behind the products while reinforcing the brand’s ethical values. The challenge was to blend sustainability messaging with the brand’s playful tone, creating content that inspired trust while maintaining the creative energy that defines Bobo Choses. All descriptions were also optimised following SEO best practices to maximise visibility.
Collab that brought it all together
This project was the result of close collaboration with Bobo Choses’ lead agency and external teams. From adapting the brand’s tone of voice into English, to developing narrative concepts for special products, our agile approach ensured every piece of copy aligned seamlessly with design and strategy. The outcome was a content suite that not only amplified the AW24 collections but also reinforced Bobo Choses’ position as a leader in sustainable, story-driven fashion.
